This one is a few months old, but we figured some may still not know about it. According to Fortune, Amazon revealed this revolutionary concept last year in December in their new Amazon go stores. Amazon Go enables customers to enter the shop with their smartphones after they have installed its mobile app. The Go convenience outlet is a cashier free physical store where consumers do not have to stand in queues to pay for their purchases. It is literally a “grab-and-go” brick and mortar store without checkout lines. The Amazon Go store offers consumers freshly prepared foods along with grocery staples, such as milk, bread, cheese and baked delicacies.
For Amazon Sellers– Now that Amazon is buying Whole Foods and scaling Amazon Go, there may be a way to easily get your brand into physical store locations. For some who already have products application to this category, this could be a massive opportunity. Tell me your thoughts. Are you open to selling your brand at physical Amazon Go locations?