According to New York Times, Amazon has revealed that it is acquiring the upscale brick and mortar grocery chain, Whole Foods, for $13.4 billion. This strategic deal aims at making Amazon a bigger player in the brick and mortar grocery business. Since launching AmazonFresh, the delivery service did not enough traction as most consumers still like to purchase their fruits and veggies in person. According to analysts, if the deal works, Amazon and Whole Foods will instantly account for 3.5% of grocery spending in the USA, which makes Amazon the fifth largest grocery retailer in the country.
For Amazon sellers– This is Amazon’s typical land and expand model. What does this mean for you? Maybe it’s time to consider getting in on the grocery consumables action. There are many sellers already making a killing within the grocery category and jumping on Amazon’s moving train may be the fastest way to take your business to the next level. On the other hand, it might be prudent to wait a bit before investing heavily in grocery because who knows what Amazon may have up their grocery sleeves. What do you think? Share your thoughts in the comments!