According to Market Pulse, FBA usage among marketplace sellers has grown in all countries. From 2015 to 2016, FBA penetration doubled to 1 billion units! In 2016, third-party shipments via FBA was at 55%, up from 40% 2 years before.
Notably, most of that growth happened outside the United States. The gold rush in the U.S. is largely over; the good old days when you could pick any product, throw it up on Amazon and get rich. Nowadays there’s a little more involved due to high FBA penetration and the stability of the market.
On the flip side, European markets have grown considerably by 3 to 5 percent. More foreign sellers are selling within their own country in addition to U.S. based sellers. Amazon is also pushing FBA usage with marketing messages across the globe.
For Amazon Sellers: It looks like FBA is here to stay. There’s plenty of opportunity in the U.S. to sell on Amazon. However, if you want to add a little spice to life, going international is a great way to diversify and increase revenue with your current products instead of going out to find new products. Besides, wouldn’t it be cool to say “I sell products in the U.S. Japan and Europe”. Sounds like boss moves to me!